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Brief:
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Promote HP Workstations ability to bring to life anything the creative mind can conceive . . . To establish a connection between the world of creativity and Hewlett Packard, a television advertisement was produced that utilizes an inspiring monologue to attract creatives from across all disciplines.
Brief:
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Promote HP Workstations ability to bring to life anything the creative mind can conceive . . . To establish a connection between the world of creativity and Hewlett Packard, a television advertisement was produced that utilizes an inspiring monologue to attract creatives from across all disciplines.
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Outcome:
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A newly reformed tag line ‘Let Your Ideas Take Shape’ became the epitome of this new campaign. Every object pictured was created from paper, transforming a normal everyday item into a lively, three- dimensional set – inspiring creatives to see the potential in even their most simple ideas.
Outcome:
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A newly reformed tag line ‘Let Your Ideas Take Shape’ became the epitome of this new campaign. Every object pictured was created from paper, transforming a normal everyday item into a lively, three- dimensional set – inspiring creatives to see the potential in even their most simple ideas.
