Brief:

Rebrand for the University of Dundee’s, Careers Centre department. One main identity was required as well a three derivative logos for each of their core areas.

Outcome:

The logo concept is derived from the idea of a labyrinth – where entrants into the maze have to choose the correct path in order to reach their ‘central goal’. The circular shape is divided into three sections to represent the three core areas of the Career Service, whilst also forming the initial ‘C’ at the centre of the design.